Correction: Corporate voices, sustainable choices: how generation Y shapes the future of ethical business and environmental responsibility

A keyword was erroneously omitted from the article as published. The new keyword is “green products”.

[Abdullah et al., 2022] was not cited in the article. The citation has now been inserted in the Literature review, section 2.7 Hypotheses development, 2.7.4 Serial mediation effect of green product knowledge and green purchase intention, paragraph 1. The corrected paragraph reads as: “Through CSR, CC promotes the concept of material reuse and recycling as well as sustainable consumption practices (Derqui, 2020; Makunaite and Kiaušiene, 2023). To build and grow sustainability, consumers need awareness and trust in green brands, as Brand knowledge, understanding, and image are all important (Panda et al., 2020; Majeed M. U. et al., 2022; Majeed M. et al., 2022). Consumer confidence is likely to lead to plans to purchase green products (Ogiemwonyi, 2022). Ultimately, green trust will become a significant positive driver of green purchase intentions, leading to long-term consumption (Abdullah et al., 2022; Amin and Tarun, 2021; Testa et al., 2021). Based on the literature, researchers endeavor to establish serial mediation as it provides a comprehensive approach to understanding complex processes involving multiple mediators. This study suggests that serial mediation enables the unraveling of sequential mechanisms through which CC transforms into green product awareness, which ultimately translates into green purchase intention and, in turn, into sustainable consumption practices.”

Full Reference for the missing in-text citation has been added to the reference list.

“Abdullah, S. I. N. W., Teoh, S. S., Heng, B. L. J., and Phuah, K. T. (2022). Insights on millennials' purchase intention towards green online travel products in Malaysia. Rev. Tur. Desenvolv. 41, 225–238. doi: 10.34624/rtd.v41i0.30075”.

The original version of this article has been updated.

Publisher's note

All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.

Footnotes

Edited and reviewed by: Amirreza Kazemikhasragh, Complutense University of Madrid, Spain