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Original ResearchPublished 7 September 2026Consumer preferences for novel products: eye-tracking and EEG insights into gift-giving vs. self consumptionUma Parasuram · Chengyan Yue · R. Karina Gallardo · Garrett Steede · Benjamin R. Eisenreich · Matthew ClarkFrontiers in Behavioral Economicsdoi 10.3389/frbhe.2026.1871704
