Articles

Showing 4 articles

• Original Research

  Published 5 October 2026

  Consumer Social Responsibility and Sustainability-Related Social Media Influence in Generation Z's sustainable purchase intention: the mediating roles of Green Trust and Green Perceived Value

  Kodiarasi Muthulingam · E. Nixon Amirtharaj

  Frontiers in Sustainability

  doi 10.3389/frsus.2026.1973593

• Original Research

  Published 5 October 2026

  From sustainability signals to brand attitudes: the roles of locus of control, brand activism beliefs, brand genuineness, and trust among generation Z consumers

  Polyxeni Jenny Palla · Evangelia Palla · Dimitris Drossos

  Frontiers in Communication

  doi 10.3389/fcomm.2026.1904390

• Original Research

  Published 17 September 2026

  Awareness without intention, attitude without action: a multi-method (SEM–ANN–fsQCA) study of Gen Z sustainable transport adoption in smart cities

  Shankar Chanagala · Sri Yogi Kottala · Madhusudan Kumar Kota · Srinivas Bolagani · G. N. P. V. Babu · N. Roopalatha

  Frontiers in Sustainable Cities

  doi 10.3389/frsc.2026.1867418

• Original Research

  Published 25 November 2025

  Does the tendency for “ quiet quitting ” differ across generations? Evidence from the UK

  Odessa S. Hamilton · Daniel Jolles · Grace Lordan

  Frontiers in Behavioral Economics

  doi 10.3389/frbhe.2025.1539771