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Original ResearchPublished 8 October 2026Consumption environment, fan engagement, and social diffusion in non-professional football: an S-O-R study of China's Su Chao leagueMingxuan Xu · Wei He · Lai WeiFrontiers in Sports and Active Livingdoi 10.3389/fspor.2026.1868151
Original ResearchPublished 5 October 2026Consumer Social Responsibility and Sustainability-Related Social Media Influence in Generation Z's sustainable purchase intention: the mediating roles of Green Trust and Green Perceived ValueKodiarasi Muthulingam · E. Nixon AmirtharajFrontiers in Sustainabilitydoi 10.3389/frsus.2026.1973593
Original ResearchPublished 5 October 2026The dark side of marketing deception: a multidimensional analysis of customer punitive intentions and switching behaviourManal A. Ghoneim · Wageeh A. Nafei · Abdallah M. Elshaer · Abu Elnasr E. Sobaih · Ali Saleh Alshebami · Ahmed E. Abu ElnasrFrontiers in Communicationdoi 10.3389/fcomm.2026.1886907
Original ResearchPublished 22 September 2026The role of social media in shaping purchasing behavior among consumers in the Kingdom of BahrainFatima Abdullah Al-Sahhaf · Sherif BadranFrontiers in Communicationdoi 10.3389/fcomm.2026.1897772
Original ResearchPublished 14 September 2026The state of shopping malls in Jeddah: a consumer-level structural equation modelling approach to behavioural mall resilience in the context of the “death of the mall” debateAlok Tiwari · Yasser QaffasFrontiers in Built Environmentdoi 10.3389/fbuil.2026.1927998