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Systematic Review
Published 9 October 2026
Emotional design and advertising: a systematic review of the literature on consumer behavior
Luis Miguel Viñan-Carrasco · Wilson Xavier Castro-Ortiz · Pablo Xavier Rosas-Chávez · Raúl Guillermo Zambrano-Pontón · Shawnny Daniela Dillon-Abarca
Frontiers in Communication
doi 10.3389/fcomm.2026.1893894