Systematic ReviewPublished 9 October 2026Emotional design and advertising: a systematic review of the literature on consumer behaviorLuis Miguel Viñan-Carrasco · Wilson Xavier Castro-Ortiz · Pablo Xavier Rosas-Chávez · Raúl Guillermo Zambrano-Pontón · Shawnny Daniela Dillon-AbarcaFrontiers in Communicationdoi 10.3389/fcomm.2026.1893894
Original ResearchPublished 5 October 2026Consumer Social Responsibility and Sustainability-Related Social Media Influence in Generation Z's sustainable purchase intention: the mediating roles of Green Trust and Green Perceived ValueKodiarasi Muthulingam · E. Nixon AmirtharajFrontiers in Sustainabilitydoi 10.3389/frsus.2026.1973593
Original ResearchPublished 24 September 2026Anticipating user desires: predicting software product feature demand through consumer behavioral analyticsAbdullah A. AldaeejFrontiers in Big Datadoi 10.3389/fdata.2026.1931695
Original ResearchPublished 22 September 2026The role of social media in shaping purchasing behavior among consumers in the Kingdom of BahrainFatima Abdullah Al-Sahhaf · Sherif BadranFrontiers in Communicationdoi 10.3389/fcomm.2026.1897772
Systematic ReviewPublished 10 September 2026Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retentionSandra Jimenez-Duarte · Guillermo Castilla-CebrianFrontiers in Neuroergonomicsdoi 10.3389/fnrgo.2026.1918889
Systematic ReviewPublished 9 September 2026Consumer behavior in social commerce: a scoping review of the scientific literatureKevin Andrés Alvarado-Gaibor · Eduardo Javier Espinoza-Solís · Miltón Fabián Peñaherrera-Larenas · Washington Guevara-Piedra · Sofía Lovato-Torres · Dennis Alfredo Peralta-GamboaFrontiers in Human Dynamicsdoi 10.3389/fhumd.2026.1819540
ReviewPublished 12 August 2026AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature reviewSwati Ahuja · Amit Dutt · Nancy Sahni · Jaskiran KaurFrontiers in Research Metrics and Analyticsdoi 10.3389/frma.2026.1914129
Social PsychologyPublished 14 October 2025Green choices in rural settings: analyzing community adoption of eco-friendly shopping alternatives through agent-based modelingAnna Kravets · Ye Eun Bae · Philipp Flügger · Stephanie C. Fendrich · Michael Goichmann · Annegret Janzso · Jan Ole Berndt · Ingo J. TimmFrontiers in Social Psychologydoi 10.3389/frsps.2025.1536958
NeuroergonomicsPublished 11 July 2025Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stagesRaveena Gupta · Anuj Pal Kapoor · Harsh V. VermaFrontiers in Neuroergonomicsdoi 10.3389/fnrgo.2025.1542847
