Original ResearchPublished 8 October 2026Consumption environment, fan engagement, and social diffusion in non-professional football: an S-O-R study of China's Su Chao leagueMingxuan Xu · Wei He · Lai WeiFrontiers in Sports and Active Livingdoi 10.3389/fspor.2026.1868151
Systematic ReviewPublished 25 September 2026Artificial intelligence for sustainability in fashion and clothing industry: a systematic review of design innovation, production efficiency, consumer engagement, and cultural heritage preservationFardus A. BaalamashFrontiers in Sustainabilitydoi 10.3389/frsus.2026.1920930
ReviewPublished 12 August 2026AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature reviewSwati Ahuja · Amit Dutt · Nancy Sahni · Jaskiran KaurFrontiers in Research Metrics and Analyticsdoi 10.3389/frma.2026.1914129
