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Every article on Frontiers is peer reviewed, permanently archived and free to read.

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Hypothesis and Theory
Published 29 September 2026
From metric to model: a five-stage pipeline for building and sustaining valid AI predictive systems in consumer neuroscience
Thomas Zoëga Ramsøy
Frontiers in Human Neuroscience
doi 10.3389/fnhum.2026.1837923
Neuroergonomics
Published 11 July 2025
Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages
Raveena Gupta · Anuj Pal Kapoor · Harsh V. Verma
Frontiers in Neuroergonomics
doi 10.3389/fnrgo.2025.1542847