Articles

Showing 8 articles

• Perspective

  Published 9 October 2026

  Toward a digital sociology of artrepreneurship: understanding artistic entrepreneurship in the platform society

  Maria Susan Mathew · Ajimon George · Emilda K. Joseph · Anoop Tom Thomas · Ajo Andrews · Soumya Varghese

  Frontiers in Sociology

  doi 10.3389/fsoc.2026.1961364

• Original Research

  Published 7 October 2026

  Algorithmic allure: a theoretical framework for dark AI patterns and the erosion of informed consent in AI-driven digital marketing

  Keltoum Bentameur · Zineb Hamadi · Riyad Bouaici

  Frontiers in Communication

  doi 10.3389/fcomm.2026.1935069

• Original Research

  Published 7 October 2026

  Cultural adaptation and validation of the SESMEB scale for assessing the influence of social media on the eating habits of adolescents in the city of Doboj, Bosnia and Herzegovina

  Dragana Stojisavljević · Marina Jotić Ivanović · Biljana Mijović · Maja Nikolić · Jelena Niškanović · Bojan Joksimović

  Frontiers in Nutrition

  doi 10.3389/fnut.2026.1935743

• Original Research

  Published 5 October 2026

  From sustainability signals to brand attitudes: the roles of locus of control, brand activism beliefs, brand genuineness, and trust among generation Z consumers

  Polyxeni Jenny Palla · Evangelia Palla · Dimitris Drossos

  Frontiers in Communication

  doi 10.3389/fcomm.2026.1904390

• Original Research

  Published 22 September 2026

  The role of social media in shaping purchasing behavior among consumers in the Kingdom of Bahrain

  Fatima Abdullah Al-Sahhaf · Sherif Badran

  Frontiers in Communication

  doi 10.3389/fcomm.2026.1897772

• Systematic Review

  Published 10 September 2026

  Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention

  Sandra Jimenez-Duarte · Guillermo Castilla-Cebrian

  Frontiers in Neuroergonomics

  doi 10.3389/fnrgo.2026.1918889

• Systematic Review

  Published 5 August 2026

  AI-Powered personalization vs. blockchain-based privacy: a systematic literature review of consumer trade-offs in digital marketing

  Ebtisam Labib

  Frontiers in Blockchain

  doi 10.3389/fbloc.2026.1775870

• Policy and Practice Reviews

  Published 10 June 2026

  Safeguarding consumers in Web3-driven digital marketing: legal, governance, and financial policy challenges in the metaverse economy

  Murat Başal · Ömer Faruk Şarkbay

  Frontiers in Blockchain

  doi 10.3389/fbloc.2026.1726047