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Every article on Frontiers is peer reviewed, permanently archived and free to read.

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Systematic Review
Published 10 September 2026
Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention
Sandra Jimenez-Duarte · Guillermo Castilla-Cebrian
Frontiers in Neuroergonomics
doi 10.3389/fnrgo.2026.1918889