Hypothesis and TheoryPublished 9 September 2026Embodied virtual reality ethnography in intangible cultural heritage preservation: community co-creation of the Qiang New Year festival and its impact on cultural knowledge and attitudesYuan Yan · Norfarizah Mohd BakhirFrontiers in Virtual Realitydoi 10.3389/frvir.2026.1823519
Original ResearchPublished 7 May 2026Determinants of truck operators’ intention to pay for road safety technology in Thailand: a structural equation modeling approachHathaithanok Poungyaem · Duangdao Watthanaklang · Panuwat Wisutwattanasak · Sajjakaj JomnonkwaoFrontiers in Future Transportationdoi 10.3389/ffutr.2026.1815087
