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Every article on Frontiers is peer reviewed, permanently archived and free to read.

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Original Research
Published 8 October 2026
From posts to engagement: comparing TikTok and Instagram communication among Czech sports teams
Kateřina Bočková · Imran Ahmed Shahzad · David Anthony Procházka
Frontiers in Sports and Active Living
doi 10.3389/fspor.2026.1964766
Original Research
Published 8 October 2026
Consumption environment, fan engagement, and social diffusion in non-professional football: an S-O-R study of China's Su Chao league
Mingxuan Xu · Wei He · Lai Wei
Frontiers in Sports and Active Living
doi 10.3389/fspor.2026.1868151