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Original ResearchPublished 5 October 2026The dark side of marketing deception: a multidimensional analysis of customer punitive intentions and switching behaviourManal A. Ghoneim · Wageeh A. Nafei · Abdallah M. Elshaer · Abu Elnasr E. Sobaih · Ali Saleh Alshebami · Ahmed E. Abu ElnasrFrontiers in Communicationdoi 10.3389/fcomm.2026.1886907
Original ResearchPublished 26 August 2026Do smart hotel technologies enhance guest experience? Evidence from online review analytics in the UAE Hospitality IndustryVarinder Singh RanaFrontiers in Human Dynamicsdoi 10.3389/fhumd.2026.1916785
