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Every article on Frontiers is peer reviewed, permanently archived and free to read.

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Original Research
Published 5 October 2026
From sustainability signals to brand attitudes: the roles of locus of control, brand activism beliefs, brand genuineness, and trust among generation Z consumers
Polyxeni Jenny Palla · Evangelia Palla · Dimitris Drossos
Frontiers in Communication
doi 10.3389/fcomm.2026.1904390
Brief Research Report
Published 3 September 2026
Adverse childhood experiences, psychological distress, and the role of locus of control
I. Behrens · B. Schmalbach · E. Brähler · V. Clemens · K. Petrowski · J. M. Fegert
Frontiers in Epidemiology
doi 10.3389/fepid.2026.1915843