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Original Research
Published 25 September 2026
Behavioral decision-making and marketing institution preferences in coconut agroindustry development: evidence from SWOT-AHP and value-added analysis in Indonesia
Wa Ode Dian Purnamasari · Sutawi · Bambang Yudi Ariadi · Wa Ode Al Zarliani
Frontiers in Behavioral Economics
doi 10.3389/frbhe.2026.1900046