Brief Research ReportPublished 12 June 2026How consumers evaluated precise, just-below, and round prices: evidence from two high-powered, preregistered experimentsYannik A. Escher · Eve Sarah Troll · Marie-Lena Henjes · David D. LoschelderFrontiers in Behavioral Economicsdoi 10.3389/frbhe.2026.1828446
Behavioral EconomicsPublished 13 March 2025Round, just-below, or precise prices? Cultural differences in the prevalence of price endings in E-commerceAlfio Ventura · Eve Sarah Troll · Meikel Soliman · David D. LoschelderFrontiers in Behavioral Economicsdoi 10.3389/frbhe.2025.1296207
