Original ResearchPublished 8 October 2026Consumption environment, fan engagement, and social diffusion in non-professional football: an S-O-R study of China's Su Chao leagueMingxuan Xu · Wei He · Lai WeiFrontiers in Sports and Active Livingdoi 10.3389/fspor.2026.1868151
Conceptual AnalysisPublished 7 October 2026Conceptualizing an athlete support ecosystem for women in professional team sportTracy Taylor · Clare Hanlon · Wendy O'BrienFrontiers in Sports and Active Livingdoi 10.3389/fspor.2026.1942522
