Systematic ReviewPublished 9 October 2026Emotional design and advertising: a systematic review of the literature on consumer behaviorLuis Miguel Viñan-Carrasco · Wilson Xavier Castro-Ortiz · Pablo Xavier Rosas-Chávez · Raúl Guillermo Zambrano-Pontón · Shawnny Daniela Dillon-AbarcaFrontiers in Communicationdoi 10.3389/fcomm.2026.1893894
Original ResearchPublished 8 October 2026Drivers of organic food purchase intentions in India: implications for sustainable food systems using PLS-SEM and fsQCARuqaiya Firdaus · Zeba Danish · Omama Zaman · Areiba Arif · Wajahat Mazahar Khan · Ahmad Fallatah · Shabana UroojFrontiers in Sustainable Food Systemsdoi 10.3389/fsufs.2026.1815057
Original ResearchPublished 5 October 2026Consumer Social Responsibility and Sustainability-Related Social Media Influence in Generation Z's sustainable purchase intention: the mediating roles of Green Trust and Green Perceived ValueKodiarasi Muthulingam · E. Nixon AmirtharajFrontiers in Sustainabilitydoi 10.3389/frsus.2026.1973593
Original ResearchPublished 5 October 2026From sustainability signals to brand attitudes: the roles of locus of control, brand activism beliefs, brand genuineness, and trust among generation Z consumersPolyxeni Jenny Palla · Evangelia Palla · Dimitris DrossosFrontiers in Communicationdoi 10.3389/fcomm.2026.1904390
Original ResearchPublished 17 September 2026Understanding housing consumption behavior for sustainable urban development: the influence of perceived value and perceived risk on purchase intention in China's higher-tier urban housing marketsYu Wu · Baoliang ZhangFrontiers in Sustainable Citiesdoi 10.3389/frsc.2026.1900552
Systematic ReviewPublished 9 September 2026Consumer behavior in social commerce: a scoping review of the scientific literatureKevin Andrés Alvarado-Gaibor · Eduardo Javier Espinoza-Solís · Miltón Fabián Peñaherrera-Larenas · Washington Guevara-Piedra · Sofía Lovato-Torres · Dennis Alfredo Peralta-GamboaFrontiers in Human Dynamicsdoi 10.3389/fhumd.2026.1819540
Original ResearchPublished 7 September 2026Consumer preferences for novel products: eye-tracking and EEG insights into gift-giving vs. self consumptionUma Parasuram · Chengyan Yue · R. Karina Gallardo · Garrett Steede · Benjamin R. Eisenreich · Matthew ClarkFrontiers in Behavioral Economicsdoi 10.3389/frbhe.2026.1871704
ReviewPublished 12 August 2026AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature reviewSwati Ahuja · Amit Dutt · Nancy Sahni · Jaskiran KaurFrontiers in Research Metrics and Analyticsdoi 10.3389/frma.2026.1914129
Brief Research ReportPublished 12 June 2026How consumers evaluated precise, just-below, and round prices: evidence from two high-powered, preregistered experimentsYannik A. Escher · Eve Sarah Troll · Marie-Lena Henjes · David D. LoschelderFrontiers in Behavioral Economicsdoi 10.3389/frbhe.2026.1828446
