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Original Research
Published 18 September 2026
Business creativity, innovation culture, sustainable competitive advantage, and sustainable business performance: evidence from MSMEs in Indonesia and the Philippines
Muhammad Hidayat · Bahrul Ulum Ilham · Vivien Amor Viloria · Alma Pia G. Reyes
Frontiers in Sustainability
doi 10.3389/frsus.2026.1931564